Bipolarist
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Movement • Not Charity

The Bipolarist Master Plan

The stigma is real. We design with it, not around it.

This isn't a business plan. It's a paradigm shift. A blueprint for turning every barrier into innovation, every "liability" into competitive advantage. Your racing mind isn't racing toward illness—it's racing toward solutions the world desperately needs.

Join the Movement Read the Framework

The Framework

Our foundation. Our compass. Our contract with the world.

Mission

Turn bipolar stigma into strategic advantage—through peer support, enterprise consulting, and cultural storytelling that makes "unstable" the new unfair advantage.

Vision

A world where bipolar disorder isn't hidden in HR accommodations but celebrated on earnings calls. Where the phrase "I'm bipolar" opens doors instead of closing them.

Values

Authenticity over optics. Agency over accommodation. Evidence over inspiration. Community over consumption.

"We turn stigma into strategy. Not by hiding it. By weaponizing it."

Authenticity

No corporate theater. Just the raw truth about what works.

Agency

We give you tools, not talking points. Power, not platitudes.

Evidence

12 patents. 3 years at Capital One. Hundreds of peer sessions. Results speak.

Community

Not clients. Not users. Tribe members who build together.

The Ecosystem

Three entities. One mission. Maximum impact.

B

The Bipolarist

The megaphone

Speaking, advisory, mentorship. Jeff Brown's personal brand—the provocateur who turned bipolar into 12 patents and a Fortune 500 career. For-profit, unapologetically commercial.

I

Icarus Project

The operator

The Tribe, PeerCare, Institute. Where community happens, training scales, and members become leaders. Sustainable revenue model meets authentic peer support.

F

Foundation

The conscience

Research, policy advocacy, grants, and scholarship programs. Tax-deductible donations funding the work that proves what we already know: bipolar minds build the future.

Programs

Six ways to engage. Pick your entry point.

Tribe

Your people. Finally.

Monthly membership community. Peer support, workshops, accountability. Where professionals with bipolar stop pretending and start building.

PeerCare

The bridge between crisis and comeback.

1:1 peer support from people who've been there. No therapist scripts. Just real talk from someone who knows what 3am feels like.

Icarus Institute

Turn your story into a skillset.

12-week certification for peer support specialists. Learn the frameworks Jeff built at Capital One. Get paid to help others navigate what you survived.

Founder Studio

Build the company your brain demands.

6-month cohort for bipolar entrepreneurs. Strategy, peer accountability, and access to a founder who's raised capital while managing episodes.

Media Lab

We publish what the DSM won't.

The Voltage Report, Stigma Breakers series, policy briefs. Editorial content that shifts culture, one headline at a time.

Armor

Legal defense meets strategic offense.

Know your rights. Navigate accommodations. Fight discrimination. We turn ADA compliance into competitive advantage.

90-Day Sprint

From launch to traction. The first quarter blueprint.

WEEKS 1–4

Foundation

  • Week 1: Legal structure, brand assets, digital infrastructure
  • Week 2: Tribe platform build, payment systems, community guidelines
  • Week 3: Content calendar, speaker kit, partnership pipeline
  • Week 4: Soft launch to 20 founding Tribe members
WEEKS 5–8

Activation

  • Week 5: First Voltage Report published, media outreach begins
  • Week 6: First corporate workshop delivered, testimonials captured
  • Week 7: PeerCare pilot with 5 volunteer specialists
  • Week 8: Tribe expands to 50 members, first grant submitted
WEEKS 9–12

Acceleration

  • Week 9: Speaking circuit expansion, 3 confirmed events
  • Week 10: Icarus Institute curriculum finalized, 10 applicants secured
  • Week 11: First enterprise consulting contract signed
  • Week 12: Foundation filing complete, Year 1 roadmap published

Content & Communications

We publish what the DSM won't.

The Voltage Report

Monthly newsletter with strategic frameworks, policy updates, and unfiltered case studies from the frontlines. Think Harvard Business Review meets Mad In America—but actually useful.

Stigma Breakers

Video series profiling professionals who turned bipolar into career fuel. Real names. Real titles. Real strategies. No anonymity. No apologies.

Policy Briefs

Evidence-based advocacy documents for HR leaders, legislators, and investors. The business case for bipolar talent, backed by data you can take to the board.

Billboards

Bold public awareness campaigns that reclaim language. "Unstable Genius" campaigns. "Bipolar: The Original Disruptor." Culture shifts when the billboards change.

Partnerships

Building bridges. Not burning them.

Local / NOVA Network

  • CFNOVA — Community Foundation of Northern Virginia for grant support and regional credibility
  • ACF — Arlington Community Foundation for local program funding
  • NOVA Workforce — Return-to-work pipeline partnerships
  • Tech Community — DMV startup ecosystem, accelerators, and tech councils

National Alliances

  • DBSA — Depression and Bipolar Support Alliance for peer support training standards
  • NAMI — National Alliance on Mental Illness for family education programs
  • Copeland Center — WRAP (Wellness Recovery Action Plan) methodology integration
  • Corporate Partners — Fortune 500 HR departments ready to stop losing talent

Want to collaborate?

We're building the future together. If your organization aligns with our mission, let's talk.

Let's build together

Year One: Proof of Concept

We're not asking permission. We're proving value.

100+
Tribe Members

Active community generating recurring revenue and real peer support outcomes.

$150K
Year One Revenue

Sustainable business model proving peer support can scale profitably.

75%
Retention Rate

Members stay because it works. No guilt trips. No gimmicks. Just results.

5
Corporate Contracts

Fortune 500s and startups paying for what actually works.

20
Certified Specialists

First cohort turning lived experience into professional credentials.

JB

"This isn't about asking for acceptance. It's about proving value."

For too long, bipolar disorder has been framed as something to overcome, manage, or quietly accommodate. I'm done with that narrative.

The racing thoughts that kept me up at night? They became 12 patents. The hyperfocus that terrified HR? It built enterprise systems at Capital One. The pattern recognition that doctors called "disordered"? It's the same skill that helps hundreds of people navigate their own diagnoses.

The stigma is real. So we design with it, not around it. We turn every barrier into a blueprint. Every "liability" into leverage. Every moment of doubt into documented proof.

This isn't a charity asking for donations. It's a movement demanding results. Time to ship the revolution.

— Jeff Brown

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